Class Website

• Rich media content with depth, e.g., an archive of all class newsletters (going back to the 60s!)
• DAM Class Notes archive and link to the online DAM
• Class of ‘66 Webcams
• Online payment of Class Dues via Pay-Pal
• Detailed information about class gifts and projects, including photos and descriptions
• Events: News articles of past and future events, e.g., mini-reunions
• Searchable email addresses for ~70 percent of classmates (with Aegis photos), updated with latest info from Alumni Records
• Downloadable global map of location (with contact info) of all classmates for use with 66th Night
• In Memoriam list of deceased, including link to obituary
• Electronic "green card" to more efficiently transfer classmate news to the officers. Design of "green card" updated for use in updating the Class Yearbook.
• Executive Committee Honor Roll of all present and former class officers
• Reports, biographies, photos of John Sloan Dickey Class of '66 Interns, Athletic Scholarship recipients, and Class of ’66 scholar
• Online surveys as needed to support class activities.

Social Media

• Supports and encourages classmates to interact with the College and with each other.
• The Facebook, Twitter, and You Tube social media platforms to facilitate classmates submitting interesting content such as photos and videos.
• The Podcast channel to provide an audio historic record and also a format for reaching classmates who may find it difficult to read the printed or online documents. (E.g., newsletter articles will be recorded and posted as episodes.)

Newsletters Along Route 66

• Four 12-page issues per year (target), lots of photos. Newsletters are posted on website
• Include information from as many different classmates as possible.
• Build on the momentum of our 50th reunion wherever possible, including a new section inviting classmates to submit their reflections on the 50th.
• Four letters from president.
• Four letters from Head Agent calling for and reporting on DCF contributions.
• Reports from Alumni Council representative, support for AC and trustee elections as warranted.
• Regular updates on class projects and gatherings.
• Frequent updates on College news vis RSS feed.
• In depth obituaries (moved from DAM notes, now included on website).
• All back issues of Newsletter available on the class website/archived.

Dartmouth Alumni Magazine Class Notes Columns

• Class Notes submitted for every issue.
• Increased reference to Social Media and Website links for expanded information and photos where possible.

Emails

• Use of iModules platform for emails.
• Quarterly emails to classmates.
• List that contains approx 70 percent of classmate email addresses.
• Continue active search for contact information of missing classmates.
• Emails to showcase new social media content on website, and drive increased use of Facebook, Twitter, You Tube, Flickr, and iTunes Podcast social media platforms.

Person-to-Person

• Personal contact (usually via telephone) from Officers and Affinity Group Leaders.
• Use the same successful strategy that we used for our 50th Reunion
• Build the list of effective Affinity Group Leaders

Class Yearbook

• Our 50th Reunion Yearbook was very well received. We will encourage classmates to provide updates for Yearbook supplements that we will issue annually. Classmates who did not submit information for the original yearbook would also be encouraged to participate. (Think of this as a “Super Green Card” program.)
• Updated information received would be fed to the College’s Advance database and in the Class of 1966 database.

Strategy:

• Lots of news to encourage classmates to engage with the College and with each other. Build on the momentum of our 50th Reunion.
• Communications officers actively solicit classmate news and reach out to classmates. Officers invest a great deal of time in position, supporting the depth and quality of website, newsletter, and DAM columns.
• Coordination and Integration: webmaster and email coordinator, secretary, social media and newsletter editors (Communications Committee) will continue to regularly to discuss content and timing, to ensure content as a whole is presented in the most effective way possible. E.g., regularly share news and ideas and proactively discuss what info should go where. Email, website, and newsletter actively support one another – newsletters archived on website, emails point to new content on website, etc. President is also involved in communications and sets communications as a priority for class.